Resolving regional issues in relation to sake at festivals
On Thursday, October 10, which coincides with “Canned Food Day,” we will launch the Festival delivery type sake-filling service “Tsumetaro” as the first installment of the OPEN UP! PROJECT. The service makes it possible for even small sake breweries to produce original sake cans in small lots for events such as festivals.
Sake is generally filled in glass bottles, which are ideal for high-grade presentation and large fills. However, the heavy weight sometimes creates a disadvantage for small regional sake breweries. Despite opportunities such as festivals and events with lots of people, it was a challenge to have customers enjoy sake casually like beer or buy to take home.
We placed our focus on festivals such as summer festivals, firework festivals, snow festivals, illumination festivals, and cherry blossom festivals that provide occasions to pitch sake to many customers, both domestic and international, and conceived Tsumetaro, a festival delivery type sake-filling service that makes it possible for even small sake breweries to produce original small-serve sake cans in small lots.
The Toyo Seikan Group plans to promote Tsumetaro throughout Japan with the belief that bolstering small sake breweries will help to court youth who have been drinking less sake, and eventually foster regional revitalization.
Please click below to find out more about Tsumetaro.